If you've noticed that Google search looks different lately, you're not imagining things. The way people find local businesses online is going through its biggest transformation in years — and most small business owners have no idea it's happening. Artificial intelligence has officially taken over the search engine. And that changes everything about how your business shows up (or doesn't) when someone searches for what you offer. Here's what's going on, why it matters, and —

In the ever-evolving landscape of SEO, establishing topical authority has become a crucial strategy for improving your site’s visibility...